You are a marketing officer. Obviously, your job is to make great marketing plans for your company. There’s no doubt that you write great tag lines. Apart from that, you have the best illustrators that can back up your texts. But are those enough for your plan to be effective? If NO, then you must check out the infograph below.

You might have that thinking that if you use highfalutin words, you can impress your audience. Believe me, your plan will back fire. Just so you know, most of your audiences are normal people. It would be best if you use ‘everyday’ terms. Also, I would suggest that you try to be witty as much as you can. Nothing beats humor!

When you think that you have done a great material, it shouldn’t stop there. Always remember that your campaign must spread like a bush fire. It should be fast and viral. If you can learn SEO or if you can build your company’s facebook and twitter account, that will help.

If you will do the above tips from the illustration, you will have a very effective marketing or PR plan. All the time that you spent for it will be worth it.