Would you like to know why infographics are so effective? You might want to check the illustration below. By far, this is the simplest infograph that I have seen. However, the message was instantly transmitted.

We all know that people have short attention span. If you will give them promotional materials that are 2 or more pages long, don’t expect that your potential consumers will read it. But if you give them a great brochure with a neat infograph, you can tell thousand words with just one blink.

It is more appealing to use infograph. To be honest, it is really hard to digest words. Haven’t you noticed why television ads are effective? It’s because we are visual creatures. That’s the same concept for infographs.

If you want to promote something for your business, infographs are a must have. It is effective, short and fun to do!